A telemarketing company helps goods sellers and service providers establish profitable interactions with their customers and clients. Telemarketing is simply a marketing activity conducted over telephone by a telemarketing company. Business entities that hire a telemarketing service will have their communication with their clients, especially the one related to their marketing campaign, handled by the telemarketing company. If you want to hire a telemarketer, you should include the following important issues in your checklist.
The type of service you want to hire
In general, a telemarketer or telemarketing company can be hired for the following purposes.
1. Providing feedback to customers.
The basic task of a telemarketer is to answer customers’ calls and to give them direct feedback. This task makes a telemarketer work like a call center. Not all telemarketing companies provide this service, though. You need to consult the company to find out whether this service is available.
2. Gathering data and information from prospects for survey purposes
A telemarketer may call some prospects and provide them with questionnaires that they can answer directly over the telephone, provided that they are willing to take their time for the survey. The data gathered are mostly reliable because of the prospects’ willingness to provide them and because most answers are provided so frankly and immediately that there is limited way for prospects to manipulate them.
3. Offering specific products or services to customers
A telemarketer may make cold calls—calls that the dialed people don’t expect to receive—to specific people to encourage them to buy specific products or services. The calls may not be cold all the time because some customers may have agreed to receive regular promotional calls previously.
4. Making appointments with customers.
A telemarketer can also be hired to make appointments with customers. A telemarketer can even be hired to deal with the face-to-face meeting. Therefore, although telemarketing is normally done over telephone, there are times when telemarketer can be hired to deal with direct personal interaction.
There are other services that a marketing company can provide. You can consult the company to find that out.
Reputation is always an important matter when hiring an outsourced service. Telemarketing business is a very competitive business that requires clients to be picky when hiring a telemarketing company. Find out about the company’s credentials (licensing, etc.), ask around, gather information about its experience, and consult Better Business Bureau, Customer Contact Association, and other similar establishments to learn more about the company’s reputation. A telemarketing company functions as a bridge between you and your customers. You truly need a strong and reliable bridge to make sure that your marketing campaign will succeed.
A telemarketing company employs its agents to act as telemarketers. You have to make sure that they are people that you can rely on. You have to ask about their skill and experience and to find out whether their skill and experience match your company’s standards. You also have to ask about where they are located because their location will determine, among others, their telephone bills. Remember that it is you who have to pay those bills.
You need to consult the telemarketing company to find out how much a marketing campaign costs. Some companies charge you per appointment. While the offered cost seems to be cheap, you will end up spending too much money in the long run. There are companies that charge you per campaign. While the cost offered might be flat and relatively high, it is considered a more manageable cost because you don’t have to pay anything after you pay this initial cost. We have talked about service types above. You have to consult the company to find out how much money that you have to pay for each type of service the company provides.
Reporting and Recording
You don’t expect yourself to handle day-to-day tasks, but you certainly want to make sure everything that your telemarketer does is properly reported. You may also want to hear recordings of all communications that take place between your telemarketer and your customers. When hiring a telemarketing company, you have to make sure that reporting and recording is a part of features covered by the provided service.