The Advantages of Generating Paid Traffic I

Traditional online advertising is not the only venue to generate traffic anymore. There are a number of more sophisticated venues that are proven to have bigger potential to generate more natural traffic to your website. Two of them are sponsored content and ads published on social media website, especially Facebook. We will talk about the advantages of using each of those two channels here.

The Advantages of Facebook Ads

With more than 1.6 billion monthly active users worldwide, Facebook is definitely the biggest social media website that is available today. More people living on earth actively frequent Facebook than those visiting other places on the internet. Being one of the busiest places on the internet, Facebook can be a fertile source of traffic. Here are two reasons why you should not overlook Facebook’s potential in your advertising campaign.

It is easier to reach targeted audience with Facebook ads

You will not waste too much money if your ads are directed towards more targeted audience. With Facebook, you can define your target audience more easily. You can get your ads to be shown only to people of specific age group, people with certain relationship status, people with specific hobbies and occupations, etc. Your ad targeting options are almost boundless if you use Facebook ads.

Facebook helps you analyze the performance of your ads

Facebook automatically optimizes high-performance ads. If you use multiple ads on Facebook, selecting ads that perform well on Facebook is easy as you can simply exploit this automatic optimization system.

The Advantages of Sponsored Content

The decline of traffic generated through traditional online ads has encouraged advertisers to switch to advertising options that are more appealing to audience. Sponsored content is considered a promising choice as its main focus is to provide audience with useful information. The paid link that is added to it is simply a supplement that gives audience a shortcut to enjoy all advantages described in the content. Here are two reasons why sponsored content can be advantageous for your advertising campaign.

Educates audience

Sponsored content contains not only promotional messages that you want your audience to comprehend and to give positive response to, but also supplemental information that your audience can benefit from. For instance, a sponsored content that discuses about certain health supplement product will mostly provide audience with information about the benefits of certain vitamins, minerals and other nutrients.

Makes your audience more aware of your product

Sponsored content is lengthier and more comprehensive than a brief ad. For audience, the content is considered more informative than a simple ad that gives them nothing than promotional message that is often unattractive. Because of the comprehensive nature of sponsored content, audience can make a sound judgment when they decide to give response to the embedded promotion.

There are many other advantages of using Facebook ads and sponsored content. As you develop those advertising venues, you can discover those advantages and the reasons why they can be your most potential venues to generate traffic.


Taking Benefits of Snapchat for Digital Marketing

Have you known the benefits of Snapchat for business and digital marketing? If you are a businessman or businesswomen, you have to know about it and also the way to use it in order to help your business and digital marketing. Here some information for you about Snapchat and all information about it that you have to know.


What is Snapchat?

Snapchat is a social network that is easy to use and also give many benefits for people, especially businessman and businesswomen. Many people use Facebook as their media to promote their business, and just 2 % of people who use Snapchat as media for digital marketing. But it doesn’t mean you can’t use this platform, even it is your chance to be popular and get many appreciation in this platform.

Different from other social network, you can post everything you want in Snapchat. Your snaps will not be buried in timeline: snaps will be locked it until the followers have time to see your snaps. After the snaps opened, the snaps can be accessed for several time, it usually just 1-10 seconds. Because the snaps lost after seeing one time, then you can get full appreciation from its users.

Using Snapchat for Business and Digital Marketing

Nowadays, you should be creative person and has braveness to be different from other people. When many people still use other social network, then you can choose it to make you easy to do business and digital marketing. Here the creative ways to use Snapchat for business and digital marketing:

1. Mini Tutorial
Snapchat can be used for sharing mini tutorial. By posting mini tutorial, you can introduce your product to follower, and then you will make them interested to buy your product.

2. Sneak peak
Not only mini tutorial, you can also use Snapchat to share about sneak peak. You can share the trailer of your newest product that will make your follower become so curious and wait for your newest product.

3. Behind the Scenes
You can also use Snapchat for sharing behind the scenes of your product. When you share behind the scenes of your product, you can share the process of making your product and also the steps of producing your product. It can attract the followers to buy your product.

4. Miniseries
Miniseries can be also your choice to use Snapchat for business and digital marketing. You can share about your product per chapter. It makes the follower very interested in your product and wants to know about your product. When they want to know about your product, they will also want to buy your product.

Those are some information for you about Snapchat and creative ways to use Snapchat for business and digital marketing. So, what are you waiting for? Because of many businessman use other social network, then you can use it to get many followers and attract many followers to be interested in your product.

Hopefully the information about Snapchat for business and digital marketing above will help you to get idea for sharing all about your product or business to many people.


Checklist before Hiring Telemarketing Company

A telemarketing company helps goods sellers and service providers establish profitable interactions with their customers and clients. Telemarketing is simply a marketing activity conducted over telephone by a telemarketing company. Business entities that hire a telemarketing service will have their communication with their clients, especially the one related to their marketing campaign, handled by the telemarketing company. If you want to hire a telemarketer, you should include the following important issues in your checklist.


The type of service you want to hire
In general, a telemarketer or telemarketing company can be hired for the following purposes.

1. Providing feedback to customers.
The basic task of a telemarketer is to answer customers’ calls and to give them direct feedback. This task makes a telemarketer work like a call center. Not all telemarketing companies provide this service, though. You need to consult the company to find out whether this service is available.

2. Gathering data and information from prospects for survey purposes
A telemarketer may call some prospects and provide them with questionnaires that they can answer directly over the telephone, provided that they are willing to take their time for the survey. The data gathered are mostly reliable because of the prospects’ willingness to provide them and because most answers are provided so frankly and immediately that there is limited way for prospects to manipulate them.

3. Offering specific products or services to customers
A telemarketer may make cold calls—calls that the dialed people don’t expect to receive—to specific people to encourage them to buy specific products or services. The calls may not be cold all the time because some customers may have agreed to receive regular promotional calls previously.

4. Making appointments with customers.
A telemarketer can also be hired to make appointments with customers. A telemarketer can even be hired to deal with the face-to-face meeting. Therefore, although telemarketing is normally done over telephone, there are times when telemarketer can be hired to deal with direct personal interaction.
There are other services that a marketing company can provide. You can consult the company to find that out.

Reputation is always an important matter when hiring an outsourced service. Telemarketing business is a very competitive business that requires clients to be picky when hiring a telemarketing company. Find out about the company’s credentials (licensing, etc.), ask around, gather information about its experience, and consult Better Business Bureau, Customer Contact Association, and other similar establishments to learn more about the company’s reputation. A telemarketing company functions as a bridge between you and your customers. You truly need a strong and reliable bridge to make sure that your marketing campaign will succeed.

A telemarketing company employs its agents to act as telemarketers. You have to make sure that they are people that you can rely on. You have to ask about their skill and experience and to find out whether their skill and experience match your company’s standards. You also have to ask about where they are located because their location will determine, among others, their telephone bills. Remember that it is you who have to pay those bills.

You need to consult the telemarketing company to find out how much a marketing campaign costs. Some companies charge you per appointment. While the offered cost seems to be cheap, you will end up spending too much money in the long run. There are companies that charge you per campaign. While the cost offered might be flat and relatively high, it is considered a more manageable cost because you don’t have to pay anything after you pay this initial cost. We have talked about service types above. You have to consult the company to find out how much money that you have to pay for each type of service the company provides.

Reporting and Recording
You don’t expect yourself to handle day-to-day tasks, but you certainly want to make sure everything that your telemarketer does is properly reported. You may also want to hear recordings of all communications that take place between your telemarketer and your customers. When hiring a telemarketing company, you have to make sure that reporting and recording is a part of features covered by the provided service.